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MSCI

Campaign: Factor Investing - Elements of Performance

MSCI is a leading provider of critical decision support tools and services for the global investment community.


Focusing on the benefits and insights of factor-based investment strategies, I developed a messaging framework complete with a creative toolkit to work across multiple touchpoints. Clients are able to leverage these factors to enhance portfolio performance and risk management by analysing and integrating various factors such as value, size, momentum, and quality. I constructed a well-balanced campaign tailored to client investment objectives through providing data-driven solutions. The 'Factor Investing - Elements of Performance' campaign supported successful investment outcomes for clients.

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