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Brand Refresh

YouGov is an international web-based market research and data analytics firm, headquartered in the UK.


My approach involved a comprehensive analysis of the brand's existing identity, followed by strategic planning and creative execution to transform and elevate the brand's visual presence. Through collaboration and meticulous attention to detail, I refined the colour palette, and created a cohesive visual language that aligned with the brand's values and objectives to enhance brand recognition, and deliver impactful design solutions that resonate with target audiences.

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