Unleashing Creativity
I'm a Global Brand & Creative Director with over 15 years of experience leading brand transformation across complex, global organisations. My background is rooted in design, evolved through motion, video, UX/UI, campaign and brand leadership across fintech, financial intelligence, data and professional services.
I build creative functions, systems and cultures that make great work happen at scale — and I'm deeply invested in where creativity and AI meet. Whether embedded in-house or working with organisations as a strategic creative partner, I bring the vision, structure and hands-on expertise to turn brand ambition into reality.
Brand
My specialism is brand transformation — taking complex organisations through identity evolution, from strategy and positioning through to visual identity, creative systems and global rollout. I've led brand refreshes for Fortune 500 companies and high-growth businesses, building the frameworks that keep brand expression consistent across every market and touchpoint.
BRAND STRATEGY & POSITIONING
VISUAL IDENTITY & CREATIVE DIRECTION
DESIGN SYSTEMS & BRAND GUIDELINES
MESSAGING ARCHITECTURE
GLOBAL ROLLOUT & MARKET ADAPTATION
Digital
I lead digital brand expression across web, campaign, social and UX/UI — ensuring creative consistency across every platform and device. My approach combines design thinking with commercial awareness, building digital experiences that are both visually compelling and strategically effective.
WEBSITE DESIGN & UX/UI
RESPONSIVE DESIGN
ACCESSIBILITY DESIGN
CAMPAIGN & SOCIAL CREATIVE
VIDEO & MOTION DIRECTION
DESIGN SYSTEMS & TEMPLATES
AI-ASSISTED CREATIVE WORKFLOWS
Design
With a foundation in hands-on design across print, packaging, environment and art direction, I bring a practitioner's eye to every creative decision. This depth of craft informs how I lead teams, brief agencies and maintain quality standards across complex, multi-channel outputs.
ART DIRECTION & CAMPAIGN DESIGN PRINT & PUBLISHING
PACKAGING & ENVIRONMENTAL DESIGN
EXPERIENTIAL & EVENTS
ILLUSTRATION & ICONOGRAPHY DIRECTION