Criminal Damage is a clothing brand renowned for it’s individuality throughout the fashion, street and music scene. With only a week between two major exhibitions, Criminal Damage required an exhibition stand for both affairs.
The objective of the project was to revitalise the brand image of Criminal Damage, to establish a stronger connection with its target audience. Through a brand refresh and the creation of a visually striking and contemporary identity, we aimed to position Criminal Damage as a leading player in the streetwear market. The outcome of the project was a successful brand transformation that breathed new life into the brand, attracting a wider customer base and driving increased brand recognition. The revamped brand identity and visually appealing marketing materials helped Criminal Damage stand out in a crowded market, leading to improved sales, heightened brand loyalty, and a renewed sense of excitement surrounding the brand.