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Building Brands

I'm a Global Brand & Creative Director specialising in brand transformation — guiding complex organisations through identity evolution, creative system-building, and global brand expression. From original brand concepts to the systems that scale them, I've led brand refreshes for Fortune 500 companies, built and scaled multidisciplinary creative teams, and worked closely with stakeholders to turn ideas into measurable impact — embedding AI into how creative functions work at scale along the way.

Steven G

Senior Brand Designer, JLL

"Nim was a talented, insightful, and decisive leader. She spearheaded a massive overhaul of a global brand — ensuring not only that the product was beautiful, but that guides and systems were in place to help all regions adopt the changes with as little friction as possible. Any company would be lucky to have Nim as part of their team."

Brands I've Led

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